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Definition
One-to-One Consent is an FCC consent standard under the TCPA requiring that a consumer's permission to be contacted name each individual seller rather than a blanket list of unnamed "marketing partners." In practice, this ends the old comparison-shopping and lead-form approach where one checkbox authorized calls and texts from dozens of unknown companies. Under this rule, the lead industry must capture consent per named buyer, so you know exactly who can lawfully contact you. The consent must also be tied to a single clear transaction. This matters because it shifts control back to you: instead of agreeing to be marketed by anyone, you agree only to the specific businesses you choose. Lead generators and aggregators that sell your information typically have to redesign their forms to disclose and document each named seller separately.
Also Known As
1:1 Consent
TCPA One-to-One Consent Rule
FCC One-to-One Consent Standard
Named-Seller Consent
Used in Context
- After the FCC's one-to-one consent standard took effect, the insurance quote site had to list each carrier by name instead of using a vague "marketing partners" checkbox.
- Dreamy Leads updated its solar lead forms so every consumer explicitly approves each named buyer, keeping its consent records one-to-one compliant.
- A debt relief lead buyer rejected a batch of records because the consent language didn't name the specific seller, violating the one-to-one consent requirement.
What is one-to-one consent in simple terms?
It's an FCC consent standard under the TCPA requiring that your permission to be contacted name each specific seller, not a blanket group of "marketing partners." You agree only to the named companies on the form, so unknown third parties can no longer treat one checkbox as consent to call or text you.
Why did the FCC create the one-to-one consent rule?
The FCC adopted this consent standard to close a loophole where lead and comparison forms used a single checkbox to authorize contact from dozens of unnamed sellers. By requiring consent per named buyer, the rule gives you clearer control over who can lawfully call or text you under the TCPA.
How does one-to-one consent affect lead-gen forms?
Lead generators and aggregators must capture consent for each named buyer separately, typically disclosing every seller by name and documenting your agreement. Forms that relied on vague "marketing partners" language generally have to be redesigned so each company you approve is clearly identified and recorded.
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