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Definition
Also Known As
Express written consent (EWC) is documented, affirmative permission from a consumer authorizing a specific company to contact them via automated telephone equipment, pre-recorded messages, or SMS texts. Under FCC regulations implementing the TCPA, valid EWC must: (1) clearly identify the specific seller(s) by name who may make contact, (2) describe the nature and purpose of the calls, and (3) explicitly state that consent is not a condition of purchase. As of January 2025, the FCC's one-to-one consent rule prohibits a single consent from covering multiple marketing partners — each company must be individually named and consented to at the time the consumer submits their information.
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prior express written consent (PEWC)
TCPA consent
written consent
Used in Context
- Our quote forms display TCPA consent language that lists each active buyer by name — the consumer's IP address, timestamp, and exact consent language are stored for 5 years to defend against any future TCPA claims.
- After the FCC's 2024 one-to-one consent ruling, lead generators had to revamp their forms to eliminate the "up to X marketing partners" language in favor of individually named companies.
- A consumer who did not provide express written consent but was still called by an auto-dialer can file a complaint with the FCC and may be entitled to $500 per call in statutory damages.
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