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Definition
Express written consent (EWC) is documented, affirmative permission from a consumer authorizing a specific company to contact them via automated telephone equipment, pre-recorded messages, or SMS texts. Under FCC regulations implementing the TCPA, valid EWC must: (1) clearly identify the specific seller(s) by name who may make contact, (2) describe the nature and purpose of the calls, and (3) explicitly state that consent is not a condition of purchase. As of January 2025, the FCC's one-to-one consent rule prohibits a single consent from covering multiple marketing partners — each company must be individually named and consented to at the time the consumer submits their information.
Also Known As
EWC
prior express written consent (PEWC)
TCPA consent
written consent
Used in Context
- Our quote forms display TCPA consent language that lists each active buyer by name — the consumer's IP address, timestamp, and exact consent language are stored for 5 years to defend against any future TCPA claims.
- After the FCC's 2024 one-to-one consent ruling, lead generators had to revamp their forms to eliminate the "up to X marketing partners" language in favor of individually named companies.
- A consumer who did not provide express written consent but was still called by an auto-dialer can file a complaint with the FCC and may be entitled to $500 per call in statutory damages.
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