Lead Generation

Ping-Post A two-step process that auctions anonymized leads before sending full contact details to the winner

Marcus Lee By Marcus Lee, Senior Insurance Editor · Updated 2026-06-09
← All Glossary Terms Definition
Ping-Post is a two-step lead-delivery method where a 'ping' sends anonymized lead attributes so multiple buyers can bid, and the winning buyer then receives the full contact record in the 'post'. The first step shares only non-identifying details—such as ZIP code, coverage type, or loan range—allowing buyers to evaluate and price the lead in real time. Once a buyer wins the auction, the 'post' delivers the complete record, including name, phone, and email. This design enables real-time price discovery while protecting personally identifiable information (PII) until a sale is confirmed. Ping-post is commonly used within ping trees, where a lead is offered sequentially or competitively to a chain of buyers. The approach helps sellers maximize value and helps buyers avoid paying for leads outside their criteria, all without exposing consumer contact data prematurely.
Also Known As
Ping/Post Ping-and-Post Two-step lead delivery Ping tree delivery
Used in Context
  1. An insurance aggregator uses ping-post so carriers bid on an anonymized auto-insurance lead before any contact details change hands.
  2. Dreamy Leads routes each mortgage inquiry through a ping-post flow, sending only the loan range and state until a lender wins the bid.
  3. A debt-relief marketplace relies on ping-post within its ping tree to find the highest-paying buyer while keeping the consumer's phone number private.
Related Terms
Lead Generation Ping Tree The real-time bidding system that matches consumer leads to the highest-paying buyer Lead Generation CPL (Cost Per Lead) The price an advertiser pays for each qualified consumer inquiry delivered Lead Generation Lead Aggregator A company that collects consumer inquiries from publishers and sells them to buyers Lead Generation Lead Scoring Rating how likely a consumer inquiry is to convert, using validity, intent, and vertical signals Lead Generation Exclusive vs. Shared Leads How lead pricing and competition differ when a contact goes to one buyer versus several
Frequently Asked Questions

What is the difference between a ping and a post?

The ping sends anonymized lead attributes so buyers can evaluate and bid, while the post delivers the full contact record to the winning buyer. The ping enables price discovery; the post completes the sale by releasing the consumer's personally identifiable information only after a buyer wins.

Does ping-post protect my personal information?

Yes, to a degree. During the ping step, only anonymized attributes are shared, so your name, phone, and email stay hidden from bidders. Your full contact record is released only in the post, to the single winning buyer—not to every company that viewed the ping.

How does ping-post relate to a ping tree?

Ping-post is the delivery mechanism used inside a ping tree. A ping tree offers a lead competitively or sequentially to a chain of buyers, and each offer uses the ping-post method: bid on anonymized data first, then deliver full details to the winner.

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