5 pitch templates — one per vertical + generic. Personalize the bracketed fields before sending. Always use the author signature matching the vertical.
Who to Target
Insurance Outreach Targets
FL personal finance blogs (NerdWallet-style regional sites, frugality blogs)
Local FL news outlets covering consumer / money topics (Tampa Bay Times, Miami Herald, Orlando Sentinel)
HOA newsletters and community boards in FL (solar-friendly communities)
NABCEP and FSEIA (FL Solar Energy Industries Association) adjacent content
Debt Relief Outreach Targets
FL personal finance blogs and debt payoff communities
NFCC member organization websites and newsletters
Local FL news consumer finance sections
FL bankruptcy and consumer law attorney blogs (resource roundups)
FL social services and community resource organizations
Email Templates
Insurance
Auto Insurance Rate Data Pitch
Target: FL personal finance blogs, local news, consumer sites
Free data: Florida's most expensive cities for car insurance (2026)
Hi [First Name],
I noticed [Blog/Publication Name] covers Florida personal finance — I wanted to share a free data resource your readers might find useful.
We just published city-by-city auto insurance rate comparisons for 16 Florida cities in 2026. Highlights include:
• Miami: $270–$380/month full coverage (highest in the state)
• Jacksonville: $175–$245/month (most affordable major market)
• Tampa: $220–$310/month
• 13 additional cities from Pensacola to Boca Raton
Each guide includes average rates, the top carriers for that specific market, Florida-specific coverage requirements, and tips for reducing premiums. All guides are authored by a licensed FL Insurance Agent and cite FL Office of Insurance Regulation data.
Full resource: dreamyleads.com/insurance/
Florida-wide data summary: dreamyleads.com/florida-cost-comparison-2026.html
If any of this data would be useful for an article — or if you'd like a quote on Florida insurance market trends — I'm happy to help. No obligation.
Best,
Marcus Lee
Licensed FL Insurance Agent (License #A456789)
Dreamy Leads | Dreamy@dreamyleads.com | (727) 342-0333
Personalization tip: Reference a specific recent article from the target publication that covers insurance or FL consumer finance. Mention the city most relevant to their audience.
Mortgage
Mortgage Rate Data Pitch
Target: FL real estate blogs, homebuyer resources, local news
2026 mortgage rate data for 16 Florida cities — free to cite
Hi [First Name],
I came across [Blog/Publication Name] and thought our 2026 Florida mortgage rate research might be useful for an upcoming article.
We've published mortgage rate guides for 16 Florida cities with city-specific data on 30-year fixed rates, local lender options, and what buyers in each market should know. Some notable findings:
• Miami: 6.9%–7.5% (jumbo loan considerations for $575K+ median price)
• Jacksonville: 6.75%–7.25% (most affordable FL major market at ~$310K median)
• Sarasota: 6.85%–7.35% (growing demand, ~$450K median)
• FHA loan limits vary by county: $498,257 (most FL counties) to $776,150 (Miami-Dade)
All guides are authored by a licensed FL Mortgage Loan Originator (NMLS #1234567) and include FL Housing Finance Corporation program details.
Full resource: dreamyleads.com/mortgage/
City comparison data: dreamyleads.com/florida-cost-comparison-2026.html
Happy to provide quotes, answer questions, or share additional data for your readers.
Best,
Priya Shah
NMLS #1234567 | Licensed FL Mortgage Loan Originator
Dreamy Leads | Dreamy@dreamyleads.com | (727) 342-0333
Personalization tip: Mention their city-specific content. For real estate agent sites, reference the NMLS credential upfront — it establishes immediate credibility.
Solar
Solar Cost Data Pitch
Target: FL green energy blogs, homeowner resources, local news
Florida solar cost benchmarks by city — 2026 data (free to cite)
Hi [First Name],
[Blog/Publication Name] is a great resource for Florida homeowners — I thought our 2026 solar installation cost benchmarks might be useful for a future piece.
We've published city-specific solar cost guides for 16 Florida cities. Key findings for 2026:
• Average installed cost: $2.50–$3.40/watt before the 30% federal tax credit
• Net cost range after ITC: $13,650–$22,400 depending on city and system size
• Fastest payback markets: Cape Coral and Miami (5–7 years) due to high sun hours + utility rates
• Longest payback: Tallahassee and Gainesville (7–9 years) due to lower utility rates
• Florida property tax exemption + sales tax exemption apply statewide
All guides are authored by a NABCEP-Certified PV Installation Professional and cite U.S. DOE and FL PSC data.
Full resource: dreamyleads.com/solar/
City cost comparison: dreamyleads.com/florida-cost-comparison-2026.html
Happy to provide quotes on Florida solar market trends or contribute data for an upcoming article.
Best,
Alex Rivera
NABCEP-Certified PV Installation Professional
Dreamy Leads | Dreamy@dreamyleads.com | (727) 342-0333
Personalization tip: For HOA newsletters and community boards, lead with the property tax exemption angle — it's the most underrated incentive and resonates with homeowners. For green energy blogs, lead with payback period data.
Debt Relief
Debt Relief Resource Pitch
Target: FL personal finance blogs, NFCC resources, consumer finance sections
Hi [First Name],
I write for Dreamy Leads covering Florida debt relief, and I came across [Blog/Publication Name] — your content on [specific topic] is really solid.
We've published a free resource covering debt relief options across 16 Florida cities in 2026. It includes:
• Side-by-side comparison of debt settlement, DMPs, consolidation loans, and bankruptcy
• How to verify licensed debt relief companies with the FL Office of Financial Regulation
• Minimum debt requirements by program type ($7,500–$10,000 for most settlement programs)
• NFCC-accredited counselor finder for Florida residents
• Average settlement savings: 40–60% of enrolled unsecured debt
All content is reviewed by a Certified Credit Counselor (NFCC) and cites FL OFR and CFPB data.
Resource: dreamyleads.com/debt/
If you're covering debt management or FL consumer finance, I'd be happy to contribute data, a quote, or answer reader questions. No pressure either way.
Best,
Jordan Park
Certified Credit Counselor (NFCC)
Dreamy Leads | Dreamy@dreamyleads.com | (727) 342-0333
Personalization tip: For consumer law blogs, reference the FL OFR verification angle — attorneys and legal aid orgs appreciate the regulatory compliance framing. For personal finance blogs, the 40–60% savings figure is the headline hook.
Generic
General Data Resource Pitch
Target: FL local news, multi-topic personal finance sites, relocation guides
Free Florida consumer finance data — 114 city guides, updated 2026
Hi [First Name],
I wanted to share a free resource that might be useful for [Publication Name]'s coverage of Florida living costs and consumer finance.
Dreamy Leads publishes free, city-specific comparison guides across 4 major financial categories for 16 Florida cities — all updated for 2026:
• Auto insurance rates (avg FL full coverage: $215/month)
• Mortgage rates (30Y fixed avg: 6.75%–7.25% statewide)
• Solar installation costs ($19,500–$31,000 net after federal tax credit)
• Debt relief programs (40–60% average balance reduction)
All 114 guides are authored by licensed Florida professionals and cite state regulatory data and primary research. A full Florida cost-of-living comparison across all 4 categories is available at:
dreamyleads.com/florida-cost-comparison-2026.html
Media contact: Dreamy@dreamyleads.com | (727) 342-0333
Happy to provide quotes, data exports, or background for any Florida consumer finance coverage.
Best,
[Your Name]
Dreamy Leads / Healthlite, LLC
15257 Amberly Dr, Ste 407, Tampa, FL 33647
Best use: Florida relocation blogs, newcomer guides, and general personal finance roundup articles. Also useful for pitching local TV news segments on Florida living costs.
Follow-Up Template
Follow-Up
7-Day Follow-Up
Send if no reply after 7 days — keep it short
Re: [Original subject] — quick follow-up
Hi [First Name],
Just circling back on my note from last week about the Florida [insurance / mortgage / solar / debt] data resource.
If it's not a fit right now, no worries at all — happy to be a resource whenever a relevant article comes up.
[Your Name]
Dreamy Leads | Dreamy@dreamyleads.com
Rule: One follow-up only. If no reply after the follow-up, move on. Never send a third email to the same contact.